Our Story
Capturing South Africa's most precious moments since 2020
Our Story
W3AYS Photography (PTY) Ltd was officially established in November 2024, but our journey began long before that, driven by a deep love for visual storytelling and authentic creative expression. Based in Olievenhoutbosch, Pretoria, we’ve grown from humble beginnings into a dynamic photography and videography company trusted across Gauteng, KwaZulu-Natal, and the Western Cape.
Our name, W3AYS (pronounced “Three Ways”), symbolizes our three founding values:
- Wisdom in capturing the right moments with meaning and intention
- Wonder in finding beauty in every scene, no matter how ordinary
- Warmth in the relationships we build with every client we serve
At W3AYS, we don't just take pictures, we tell stories. From weddings to corporate events, our goal is to create content that resonates, reflects your truth, and lives on beyond the moment. Through creative direction, cutting-edge equipment, and a client-first approach, we continue to redefine what it means to create with heart.
Our Approach
At W3AYS Photography, we believe every moment holds a story waiting to be told. Our mission is to turn those moments into timeless visual narratives. Whether it's a wedding, corporate campaign, or personal milestone, we approach each project with an unwavering commitment to excellence, empathy, and artistic integrity.
Our work is rooted in a storytelling philosophy — we don’t just take pictures or shoot videos; we craft immersive narratives that connect with emotion and meaning. We pride ourselves on being a client-focused team, offering personalized experiences that reflect each client’s vision while elevating it with our creative direction and visual expertise.
From contemporary documentary styles to classic portraiture and stylized brand visuals, our photographers and videographers adapt to each project with flexibility, while preserving our signature aesthetic: authentic, cinematic, and elegantly timeless.
Meet Our Team
The creative minds behind your perfect moments
Bafana Binda
Founder & Lead Visual Storyteller
Bafana Binda is the founder of W3AYS Photography and a passionate visual storyteller based in Olievenhoutbosch, Pretoria. With over a decade of experience in photography, videography, and creative direction, Bafana blends technical precision with a deep understanding of people and place.
His work spans weddings, community campaigns, and documentary-style projects, often highlighting stories of resilience and beauty in overlooked spaces. Bafana's mission is rooted in authenticity, capturing not just what moments look like, but what they feel like.
He has collaborated on initiatives across South Africa, including Gauteng, Limpopo, KwaZulu-Natal, and the Western Cape, and continues to lead a growing team at W3AYS with a clear vision: to tell meaningful stories that inspire, uplift, and endure.
Cebokuhle Dyonta
Lead Photographer
Cebokuhle Dyonta is a skilled photographer with a passion for capturing people in their most honest and powerful moments. As the Lead Photographer at W3AYS, he specializes in portrait and lifestyle photography, combining artistic intuition with technical precision. Known for his calm presence and ability to put clients at ease, Cebokuhle brings out authentic emotion in every session. His work tells visual stories that reflect the personality, energy, and spirit of the individuals and communities he photographs. Driven by empathy, creativity, and a sharp eye for detail, Cebokuhle plays a central role in delivering the timeless, human-centered aesthetic that defines W3AYS Photography.
Bonginkosi Vilakazi
Lead Videographer
Bonginkosi Vilakazi is a gifted videographer and storyteller who brings a cinematic touch to every project. As the Lead Videographer at W3AYS, he specializes in creating wedding films and documentary-style videos that not only document events but evoke deep emotion and meaning. With a sharp eye for composition, movement, and natural light, Bonginkosi captures the essence of each moment, from quiet glances to powerful scenes — and weaves them into compelling visual narratives. His calm energy, collaborative spirit, and commitment to excellence make him an invaluable force behind the lens and a key pillar in W3AYS’ signature storytelling approach.
Paula Makola
Managing Director
Paula Makola leads the operations and client service arm of W3AYS Photography with a sharp focus on quality, professionalism, and care. As Managing Director, she ensures that every project — from the first inquiry to final delivery — runs smoothly, on time, and with a personal touch. With a background in client experience and operational coordination, Paula bridges the creative and administrative sides of the business, making sure every client feels seen, supported, and celebrated. Her leadership helps turn W3AYS projects into more than just photoshoots — but meaningful, stress-free experiences. Paula’s commitment to excellence and people-first service makes her a driving force in how W3AYS delivers its promise of heart-led storytelling.
Our Core Values
The principles that define who we are and how we work
Quality
We commit to excellence at every stage — from planning and capture to editing and delivery — ensuring every image and video reflects our highest standards.
Creativity
We approach each project with imagination and originality, crafting visuals that tell authentic, emotionally resonant stories.
Customer-Centricity
Our clients are at the heart of everything we do. We listen deeply, adapt to their needs, and aim to create meaningful experiences, not just deliverables.
Integrity
We uphold honesty, transparency, and ethical practices — always doing right by our clients and our team.
Collaboration
We believe great work is built together. We foster open communication, teamwork, and client partnerships to bring every vision to life.
Innovation
We embrace new ideas, tools, and techniques to stay at the forefront of visual storytelling.
Professionalism
We show up prepared, on time, and ready to deliver work that reflects our brand's reliability and respect for every client.